Image of a seesaw with one side weighed down to show value

What’s In A Rate?

When comparing delivery partners, it’s a mistake to focus solely on ad delivery rate. In reality, the low per-delivery price is often followed by a slew of up-charges or a bait-and-switch.

Descriptive Video Service DVS helps visually impaired TV viewers

Descriptive Video Service

Our signature Quality Assured Descriptive Video Services (DVS) help advertisers include the 30+ million visually impaired U.S. consumers in their brands’ messaging, maximizing reach and showing due consideration to the needs of those with low and no vision.

cross-platform media measurement

The Cross-Platform Conundrum

Useful cross-platform media measurement metrics require industry-wide standardization. And while accord amongst competitors is a big ask, progress is being made.

Crossing the Digital and Linear advertising divide

Taking Inventory: Getting Creative

Even as targeted advertising tactics permeate the industry, inventory demands and the tricky business of cross-platform measurement stand in the way of bridging the linear-digital divide.

Digital Advertising for Connected TV

Connected TV: The Future is Now

The popularity and flexibility of CTV makes it an attractive way to bring digital advertising tactics into the living room. But how quickly will advertisers evolve to seize the opportunity?

Cloud Computing Data

So WTF is The Cloud, really?

While the idea of your files living up in the sky, ever-available in a fluffy ether, is a nice notion, the reality is a bit less supernatural. And a bit more risky, too.

  • Airbnb
  • Verizon
  • The Team Companies
  • ANA
  • Women Owned
  • Honda
  • Sprint
  • Meta
  • Nielsen
  • Farmers Insurance
  • Wells Fargo
  • Merck
  • Audi
  • Enterprising Women
  • NAB
  • Nestle Purina
  • AdColor
  • Subaru
  • Anthem
  • SyFy
  • Acura
  • Hormel
  • Aspera
  • ThinkLA
  • General Mills
  • In-House Agency Forum
  • Wienerschnitzel
  • IHOP
  • AdID
  • Kantar
  • Skippy
  • LaZBoy
  • Pinterest
  • SSK
  • Venables

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