Our Difference
Each of our partners is unique. No two agencies, brands, or in-house teams have the exact same needs. That’s why we don’t push one-size-fits-all solutions. Instead, we listen. Only by taking time to understand your needs and goals can we identify how to best support your efforts.
Automation and standardization certainly have their place, and we firmly believe in building and utilizing technology to ensure efficiency and productivity. But be wary of those looking to lock you into self-use solutions designed to reduce their own overhead, not yours.
Service is our founding principle. And half a century later, its value hasn’t diminished. At Tylie, we know the industry is always evolving. Your needs six months ago aren’t the same as your needs today. Let alone six months from now. So while the promise of standardization is alluring, a set-it-and-forget-it solution isn’t realistic. Rather than putting all the work back on your team with self-use solutions, we are a true partner.
We stay up to date and within reach. Ever at your service.
Tylie Client Stories
Developing a Global Solution for Airbnb
Context
Airbnb was in search of a partner who could centralize Airbnb creative assets and truly ‘own’ the clearance, trafficking, and ad delivery processes for their global campaigns. Their campaigns were launching asynchronously due to rejection delays in international markets, and the process of finding and sharing assets had become cumbersome.
Consultation
Engaging in comprehensive discussions with all relevant stakeholders, Team Tylie identified the root causes of Airbnb’s issues. Internationally, Airbnb was working with an assemblage of vendors, none of whom were truly advocating on their behalf during the clearance process. This lack of delineated ownership yielded insufficient communication. Notice of creative rejection arrived without accompanying insight into the rejection’s cause. These delays were costing Airbnb time and money. And they were inducing frustration! Furthermore, once the issue was identified, the lack of a central location for Airbnb’s creative assets made it difficult to find and update the offending spot versions.
Solution
Tylie became Airbnb’s advocates, taking ownership of global clearance and traffic and partnering with the experts at Peach to provide unmatched global delivery. We built a custom channel within our Tylie Tandem and Peach integration, enabling all of Airbnb’s content, orders, and PODs uploaded in Tylie Tandem to auto-populate in Peach in real time. Tylie Tandem’s intuitive custom search capabilities eliminated file access frustrations. And the combined forces of Team Tylie and Peach now ensure Airbnb has 24/7 around-the-globe clearance support. With that support comes problem-solving. We don’t just report rejections, we explain why the spot was rejected, and offer proactive solutions to ensure campaigns launch when and how they’re supposed to.
Custom OLV Automations
with First-Class Service
Context
While onboarding a new Client (a large International Advertiser with dozens of products under their parent umbrella), Team Tylie analyzed their current online video (OLV) transcoding and delivery processes and realized there was room for streamlining. The Client was eager to create a fluid system for delivering requested OLV files to various end destinations, but the established workflow included redundant hand-offs and lacked centralized control. Between various Production Partners, Post Houses, and Media Teams, there was a lack of clarity about who was ultimately responsible for ensuring consistent, error free delivery of the Client’s assets. While the Advertiser had a clear sense of how they wanted to manage their overall efforts, the siloing of various product lines made for an overly complicated ecosystem of partners and players.
Consultation
Engaging in comprehensive discussions with all relevant stakeholders (Executive Leaders, Brand Managers, and internal and external Media and Production Partners), Team Tylie was able to identify redundancies and inefficiencies in the Client’s current approach. Team Tylie established the primary goals of reducing rejections by end users and speeding up turnaround times, regardless of which Internal Team or outside Partner might be requesting OLV files for delivery.
Solution
Working closely with our new Client and their various partners, Team Tylie developed a streamlined approach that greatly simplified how these OLV processes are managed. Putting ourselves at the center of Client’s ecosystem of partners, we successfully consolidated their OLV efforts via our Tylie Tandem platform, ensuring reliable and secure access and collaboration. And with custom transcoding automations, Team Tylie has also been able to speed up turnaround while ensuring accuracy of file specs. This improvement translates to fewer pesky rejections from publishers and social media destinations. Finally, with our expert Client Experience Team at the center of these new and improved efforts, we ensure proper implementation, define clear best practices for any future partners, and make our Client feel fully heard and supported.
Anthem
Challenge
Anthem’s Marketing team brought creative production in-house and needed a resource to meet the demands of ad finishing, versioning, and delivery logistics in the face of challenging production schedules and looming deadlines for their upcoming ad buys.
Solution
Team Tylie became that resource, creating a seamless production workflow. Their Tylie Account Specialist now handles booking the edit house, voice-over sessions, and providing creative recommendations for placement of supers. This has saved Anthem time and money while also ensuring their projects stay on schedule and on budget.
Sprint / Yellow Fan
Challenge
Sprint’s in-house production team was searching for ways to reduce costs and increase efficiencies while meeting impossible deadlines.
Solution
Team Tylie analyzed their workflows and offered manageable alternatives, resulting in a new, streamlined process. By choosing Tylie as their distribution partner, Sprint was able to experience a less stressful work schedule and minimize rush charges, while adhering to demanding budget needs and deadlines.
Wells Fargo / BBDO
Challenge
BBDO San Francisco needed to enhance and organize communication of creative asset requirements for digital and social media requests from their Account Team to meet the demands and tight deadlines of both the Wells Fargo client and media buyers.
Solution
Team Tylie worked with the agency to analyze their workflows and develop a centralized, shared tool that Account Team members could easily utilize to organize and track digital and social deliverables. This streamlined access to publisher requirements and information flow between all team members expedited delivery processes and reduced potential duplicate requests.
Subaru
Challenge
Subaru needed a method to restrict their local dealers from running spots past contracted usage dates, to prevent unnecessary talent fees being incurred.
Solution
Team Tylie developed and implemented an automated solution, creating a system where dealers receive a trackable notification for Subaru spots 30 days prior to expiration. Tylie then took it one step further, providing Subaru with a Dealer Usage report, which enabled them to put additional precautions in place, saving Subaru thousands.
Meta Platforms
Challenge
Social media giant Meta developed a robust broadcast campaign, but without a Traffic Department, they had no way to traffic their creative.
Solution
Team Tylie became their liaison between media and stations, developing and delivering traffic instructions tailored to the media buy while managing Meta’s creative distribution for their constantly changing weekly schedule.