Even as targeted advertising tactics permeate the industry, inventory demands and the tricky business of cross-platform measurement stand in the way of bridging the linear-digital divide.
While captioning for digital is a must, the variety of formats and streaming platform requirements can seem overwhelming.
The popularity and flexibility of CTV makes it an attractive way to bring digital advertising tactics into the living room. But how quickly will advertisers evolve to seize the opportunity?
While the idea of your files living up in the sky, ever-available in a fluffy ether, is a nice notion, the reality is a bit less supernatural. And a bit more risky, too.