Tylie Tandem blog post image of gears

Lessons In Tandem

Tylie Ad Solutions CTO/COO, Steve Brown, describes how the development of Tylie Tandem was guided by the same principles that led to Tylie’s decades of success.

Tylie Tandem teaser image

Welcome to Tylie Tandem

Our software solutions are an extension of the service we provide. That means they’re custom built for flexibility and control in order to meet your unique needs and processes.

Image of a seesaw with one side weighed down to show value

What’s In A Rate?

When comparing delivery partners, it’s a mistake to focus solely on ad delivery rate. In reality, the low per-delivery price is often followed by a slew of up-charges or a bait-and-switch.

Descriptive Video Service DVS helps visually impaired TV viewers

Descriptive Video Service

Our signature Quality Assured Descriptive Video Services (DVS) help advertisers include the 30+ million visually impaired U.S. consumers in their brands’ messaging, maximizing reach and showing due consideration to the needs of those with low and no vision.

cross-platform media measurement

The Cross-Platform Conundrum

Useful cross-platform media measurement metrics require industry-wide standardization. And while accord amongst competitors is a big ask, progress is being made.

Crossing the Digital and Linear advertising divide

Taking Inventory: Getting Creative

Even as targeted advertising tactics permeate the industry, inventory demands and the tricky business of cross-platform measurement stand in the way of bridging the linear-digital divide.

Digital Advertising for Connected TV

Connected TV: The Future is Now

The popularity and flexibility of CTV makes it an attractive way to bring digital advertising tactics into the living room. But how quickly will advertisers evolve to seize the opportunity?

Cloud Computing Data

So WTF is The Cloud, really?

While the idea of your files living up in the sky, ever-available in a fluffy ether, is a nice notion, the reality is a bit less supernatural. And a bit more risky, too.