What’s In A Rate?

The True Cost Of Delivery Is More Than Just A Number

We get it. When you’re in the market for an advertising distribution partner, the decision often boils down to one dirty little four-letter word: rate.

Sure, on the surface, shopping for the best rate might seem perfectly logical. After all, who doesn’t love a good deal? But at Tylie, we’ve been in the game long enough to know that the true cost of delivery is much more nuanced than a single number.

It’s like those bargain-brand airlines who offer too-good-to-be-true ticket prices. You think you’ve scored a great deal only to find that there’s an additional charge for every little thing. Want to bring a carry-on bag? That’s extra. Want a bag of peanuts? That’s extra, too. Want to reach a customer service agent? Forget it.

You get what you pay for. And when you’re paying next to nothing, that’s what you can expect in return.

That’s why it’s wise to ask yourself: what am I getting for that low rate? And more importantly, what am I not getting? Because what’s included in the rate is just as important as what the rate is.

There are two common categories that these kind of low rate maneuvers fall into: the ‘bait-and-switch’ and the ‘up-charge.’


In many cases, rate-slashing is a bait-and-switch tactic. Companies simply want to pull you into their ecosystem, knowing that once you’re there, it’s more trouble than it’s worth to extract yourself. So,they get you up to speed on their workflow and get your assets locked into their servers.

But then, once you’ve signed a contract and integrated with their platform or network, the attentive and responsive attitude and communication that characterized their sales pitch evaporates. The competition for who can offer the lowest rates has turned into a race to the bottom.

You find yourself on your own with a login to their DIY platform but with no guidance or support. You’re essentially left to your own devices to hit deadlines and dial in your traffic instructions. And you’re locked into a contract that makes it nearly impossible to escape their mediocre service.

That’s why it’s wise to ask yourself: what am I getting for that low rate? And more importantly, what am I not getting? Because what’s included in the rate is just as important as what the rate is.


The second and most blatant tactic is the dreaded up-charge. Much like the bargain airline example, up-chargers will draw you in with a super low rate only to tack on additional charges — either services that were hidden in the fine print of your contract or intentional inefficiencies. Your flat delivery rate balloons when you get an invoice that is nickel-and-diming you for services you didn’t realize weren’t part of your delivery rate.

What’s worse, Up-chargers will figure out ways to drum up repeat charges. For example, by sending multiple deliveries to the same stations simply to increase the number of times they can charge you that low low delivery rate. And it really adds up!

On the other end of the spectrum is Team Tylie. Our Client Experience Experts act as an extension of your team. That’s because we put ourselves in your shoes. We’re focused on saving you money, routinely analyzing your traffic destinations, hubbing them whenever possible to remove redundant or inefficient deliveries.

At Tylie Ad Solutions, we pride ourselves in delivering on a promise: The client comes first. After nearly a half century in ad delivery, we have developed a system we call Tylie True Intelligence. A combination of the latest tech and the sharpest minds; that’s the best value in the industry.


Contact us now at email@tylie.com or (818) 955 7600 for a free trial audit of your workflow or learn more about the Tylie Difference and read Client Stories. We’re confident we can save you time and money. It’s what we’ve been doing for 50 years – helping our clients do what they do, better.

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